Words can be powerful tools to influence and excavate people’s thoughts, feelings and motivations. The average person who presents for business, sales, politics or legal purposes doesn’t know about linguistic word count to harness an understanding of, and influence others.
Based on a large-scale research project that was designed to link language use to the profiles of people, the high frequency of certain words can reveal a great deal about a person.
Anyone who is following the U.S. Presidential race will be able to identify which candidate uses the following high-frequency words:
The other candidates don’t have peaks of high frequency words which makes their messages, and them, harder to define.
It works both ways. You can also influence people in this way. There is value in planning high frequency word use in your communication to influence people. The frequency should be enough to define a key thought, but not so frequent that it is obvious.
You would be correct if you guessed Bernie Sanders for “revolution” and Donald Trump for “winning”. “Winning” was a high frequency word also associated with another U.S. celebrity over the past few years. I bet you can determine his name as well.